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《搜索引擎优化教程》(LYNDA.COM SEO LINK BUILDING IN DEPTH)[光盘镜像]

  • 状态: 精华资源
  • 摘要:
    主讲人Peter Kent
    发行日期2012年10月26日
    对白语言英语
    文字语言英文
  • 时间: 2012/11/08 23:11:10 发布 | 2012/11/12 09:02:06 更新
  • 分类: 教育  计算机 

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中文名搜索引擎优化教程
英文名LYNDA.COM SEO LINK BUILDING IN DEPTH
资源格式光盘镜像
主讲人Peter Kent
发行日期2012年10月26日
地区美国
对白语言英语
文字语言英文
简介

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语言:英语
网址:http://www.lynda.com/Git-tutorials/Git-Essential-Training/100222-2.html
类别:教程

由Lynda出品的分布式版本控制系统Git基础教程。
教学时长:2小时27分钟,
主讲:Peter Kent


  SEO(Search Engine Optimization)搜索引擎优化的英文缩写,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好(Search Engine Friendly),从而更容易被搜索引擎收录及优先排序从属于SEM(网络营销)。通过SEO这样一套基于搜索引擎的营销思路,为网站提供生态式的自我营销解决方案,让网站在行业内占据领先地位,从而获得品牌收益。SEO可分为站外SEO和站内SEO两种。

SEO的主要工作是通过了解各类搜索引擎如何抓取互联网页面、如何进行索引以及如何确定其对某一特定关键词的搜索结果排名等技术,来对网页进行相关的优化,使其提高搜索引擎排名,从而提高网站访问量,最终提升网站的销售能力或宣传能力的技术。作者Peter Kent介绍了链接如何影响网页排名,揭示了成为一个优秀的入站链接的属性。课程还评估了相互的联系;通过新闻发布,博客和文章的链接建设;利用搜索引擎高质量的链接和友好的重要性。


There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.

Topics include:
Understanding Google PageRank results
Analyzing links
Building local and directory links
Working with article syndication services
Creating link bait
Distributing links of social networks
Buying links: the pros and cons


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目录

Introduction
8m 19s

Welcome
1m 53s

How the search engine killed the web directory
3m 47s

How link analysis revolutionized web search
2m 39s

1. Link Basics
46m 0s

Exploring the anatomy of a link
7m 14s

Not just PageRank: Understanding what links do for your site
4m 9s

Explaining Google PageRank
7m 43s

Looking at PageRank in practice
3m 1s

Exploring keywords and Google bombs
6m 47s

The perfect link
6m 13s

Dealing with problem links
3m 19s

Analyzing links
7m 34s

2. Building Links
1h 2m

Exploring the two types of links
5m 11s

Grabbing low-hanging fruit
3m 13s

Fostering a "think links" mentality
2m 26s

Working with "local" pages and directory links
4m 17s

Reciprocal linking: Is it worth the trouble?
3m 57s

Creating press releases
4m 11s

Working with article syndication
5m 39s

Working with bloggers
5m 39s

Creating link bait
4m 36s

Examining social networking links
6m 46s

Getting more links
6m 4s

Working with linking software
2m 28s

Exploring Penguin: The new link approach from Google
7m 39s

3. The Link Game
27m 16s

Buying links: Pros and cons
5m 5s

When is paying for links buying links?
4m 21s

Finding link services
5m 58s

Understanding linking jargon
8m 3s

Questions to ask
3m 49s

Conclusion
3m 27s

Next steps for linking
3m 27s

代码
JWARE Proudly Presents: Lynda.com - SEO: Link Building in Depth

Release Type: Bookware

Supplier: JWARE

Cracker: JWARE

Packer: JWARE

Protection: DRM

Publisher URL: http://www.lynda.com/

Publisher: Lynda.com

Publication date: 26/10/12

Release date: 28/10/12

Description:

There are two sides to search engine optimization (SEO): on-page

and off-page optimization. Off-page means getting links from other

websites to point back to your site, which strengthens your site's

position in search engine results. In this course, author Peter Kent

dissects the anatomy of a link, explains how links affect page ranking,

and reveals the properties that make an excellent inbound link. The

course also evaluates reciprocal linking; link building via press

releases, blogs, and articles; and the importance of using quality

links that are search-engine friendly.

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