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《应用程序销售技巧基础教程》(Lynda Sales Skills Fundamentals)[光盘镜像]

  • 状态: 精华资源
  • 摘要:
    课程类型市场营销
    发行日期2012年9月6日
    对白语言英语
    文字语言英文
  • 时间: 2012/10/27 22:17:46 发布 | 2012/10/30 17:53:45 更新
  • 分类: 教育  商学 

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中文名应用程序销售技巧基础教程
英文名Lynda Sales Skills Fundamentals
资源格式光盘镜像
课程类型市场营销
发行日期2012年9月6日
地区美国
对白语言英语
文字语言英文
简介

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语言:英语
网址:http://www.lynda.com/Business-Skills-tutorials/Sales-Skills-Fundamentals/97949-2.html
类别:教程




Lynda.com 出品的时长1小时13分钟的应用程序销售技巧基础教程。Christopher Matthew Spencer分享了他有效销售的技术,开始销售与精湛的沟通技巧,在课程开始的沟通和聆听技巧,然后探讨了应用程序的销售特征,在日常生活中,在商业环境中进行交易的理想入门。教程包括与潜在客户的基本知识,有说服力的演讲,理解和最大限度地提高了销售周期,测量的销售能力,销售技巧和实践中的角色扮演情景。

In this course, author Christopher Matthew Spencer shares his techniques for effective sales. Because a sale starts with finely honed communication skills, the course begins with communication and listening skills, and then explores the application of sales traits in everyday life—an ideal primer for making deals in business settings.

This course also covers the basics of connecting with prospective clients, making convincing presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios.

Topics include:
Becoming acclimated to selling
Understanding common sales terminology
Honing communication skills
Conveying passion and thoughts
Listening actively
Winning the confidence of others
Asking for referrals
Making cold calls
Setting realistic sales targets and achieving them
Keeping good sales records


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目录

Introduction
11m 57s

Welcome
1m 1s

Understanding why people buy
1m 31s

Defining the range of sales transactions
2m 47s

Defining the sales process
2m 3s

Exploring common sales terminology
2m 30s

Some key things to know about sales
2m 5s

1. Onboarding in Your First Sales Job
6m 59s

Some homework while you're training
1m 8s

Working in a team
1m 59s

Learning from your company's top stars
1m 23s

Building integrity
2m 29s

2. Communication Skills in Sales
17m 14s

Selling in everyday life
2m 39s

Sharpening your listening skills
1m 51s

Developing clarity with others
2m 18s

Getting your point across
1m 45s

Sales presentation essentials
3m 41s

Exploring protocols for email and written communications
3m 30s

Keeping good notes
1m 30s

3. Prospecting and Qualifying
7m 25s

Defining your audience
2m 31s

Making effective cold calls
2m 11s

Turning prospects into customers
1m 45s

Understanding the power of referrals
58s

4. Completing the Sales Cycle
4m 35s

Exploring techniques for setting up appointments by phone and in person
1m 2s

Defining needs and creating value
1m 14s

Clarifying roles, timing, budget, and decision making
1m 24s

Asking for and getting the sale
55s

5. Measuring and Assessing Your Progress
6m 41s

Setting realistic targets and achieving them
1m 34s

Understanding team quotas and dynamics
1m 15s

Exploring sample record keeping and lead retention systems
1m 37s

Acting on your metrics
2m 15s

6. Let's Practice
18m 14s

A sample face-to-face sales exchange for consumer sales
6m 5s

A sample phone call for consumer sales
4m 6s

A sample face-to-face sales exchange for business sales
3m 42s

A sample phone call for business sales
4m 21s

Conclusion
31s

Goodbye
31s

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| In this course, author Christopher Matthew Spencer shares |
| his techniques for effective sales. Because a sale starts |
| with finely honed communication skills, the course begins |
| with communication and listening skills, and then explores |
| the application of sales traits in everyday life–an ideal |
| primer for making deals in business settings. |
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