《SEO搜索引擎优化基础教程》(Lynda SEO Fundamentals)[光盘镜像]

语言：英语
网址：http://www.lynda.com/Google-Analytics-tutorials/SEO-Fundamentals/89810-2.html
类别：教程




Lynda.com 出品的时长3小时29分钟的SEO搜索引擎优化基础教程。David Booth解释了什么是搜索引擎优化（SEO） ，全面的了解一下搜索引擎优化的基本知识,用SEO来增加您的网站知名度搜索引擎。如何读取结果页，找到你的排名，排名如何影响大型和小型企业。然后找出如何实现基本的优化策略，如进行关键字的研究，建立入站链接，优化您的网页和内容，并测量你的成功和进步，同时规划一个长期的搜索引擎优化策略。电子商务的搜索引擎优化，本地搜索。


In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.

Topics include:
What is SEO?
Understanding how search engines index content
Researching keywords
Using SEO tools
Optimizing pages for keywords
Optimizing code and site structure
Building links to your content
Optimizing non-text components of a web page
Analyzing content quality
Defining your audience, topics, angle, and style
Promoting your content via social media
Measuring SEO effectiveness
Setting up Google+ Local
Building links for an international audience
Optimizing ecommerce sites for search




资源更新列表


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Introduction
1m 34s

Welcome
1m 19s

Using the Facilitator's Guide
15s

1. Overview of Search Engine Optimization
11m 46s

What is search engine optimization (SEO)?
4m 6s

Reading a search engine results page
2m 17s

How SEO affects your business
2m 38s

Setting SEO expectations
2m 45s

2. Keywords: The Foundation of SEO
20m 49s

Why you need a keyword research plan
2m 47s

How to research keywords
3m 23s

Tools to help you analyze keywords
4m 43s

Understanding keyword attributes
3m 46s

Understanding keyword distribution
3m 50s

Ongoing keyword evaluation
2m 20s

3. Content Optimization: How Search Engines and People View Web Pages
26m 8s

Understanding content optimization
2m 14s

Optimizing for site structure
3m 41s

Recognizing different types of content
2m 23s

Optimizing textual page elements
8m 30s

Optimizing non-text components of a web page
4m 0s

Analyzing content quality
2m 39s

Exploring the benefits of user-generated content
2m 41s

4. Content Optimization: Technical SEO
22m 12s

Interpreting the code behind web pages
3m 9s

Understanding how search engines index content
2m 37s

Working with canonical URLs and redirects
2m 59s

Leveraging microformats
2m 39s

Working with server-side factors
3m 18s

Using Google Webmaster Tools
3m 58s

Using Bing Webmaster Tools
3m 32s

5. Long-Term Content Planning
30m 53s

Overview of long-term content strategizing
2m 44s

Planning a successful content strategy and avoiding common mistakes
3m 46s

Defining your audience, topics, angle, and style
4m 17s

Understanding different types of content
4m 25s

Getting ideas for content
4m 0s

Working with an editorial calendar
3m 33s

Promoting your content with social media
3m 52s

Measuring content performance
4m 16s

6. Link-Building Strategies
18m 28s

Understanding the importance of links
4m 49s

Building internal links
2m 5s

Building external links
4m 19s

Finding link-building opportunities
4m 36s

Executing a link-building strategy
2m 39s

7. Measuring SEO Effectiveness
16m 32s

Measuring SEO performance
4m 10s

Analyzing keywords
5m 13s

Analyzing links
4m 9s

Analyzing the impact of social media
3m 0s

8. SEO for Ecommerce
18m 45s

Understanding SEO and ecommerce
2m 36s

Working with semantic HTML
2m 22s

The technical components of ecommerce
3m 9s

Exploring ecommerce information architecture
2m 38s

Producing ecommerce content
2m 33s

Leveraging link building and social media for ecommerce
3m 12s

Adapting ecommerce websites for international audiences
2m 15s

9. Local Search
25m 38s

Understanding local search
3m 14s

Understanding Google+ Local
3m 0s

Setting up and optimizing Google+ Local
4m 46s

Getting more citations
3m 52s

Getting more reviews for your business
3m 43s

Optimizing your website for local search
4m 13s

The future of local search
2m 50s

10. International SEO
15m 48s

Understanding cultural aspects of international SEO
2m 30s

Optimizing technical content for international audiences
2m 57s

Optimizing translated and localized content
2m 9s

Building links for an international audience
2m 47s

Analyzing and measuring an international SEO campaign
2m 17s

Avoiding pitfalls with international SEO
3m 8s

Conclusion
1m 10s

Determining your next steps
1m 10s