《商业级iPhone和iPad应用开发：成功制作和销售自己的应用程序》(The Business of iPhone and iPad App Development Making and Marketing Apps that Succeed)文字版[PDF]
The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of The Business of iPhone App Development: Making and Marketing Apps that Succeed and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. Follow Dave on Twitter @ebutterfly.
At the beginning of 2009, Michael Schneider left Silicon Valley technology firm Wilson Sonsini Goodrich & Rosati to found HiveBrain Software. HiveBrain publishes a variety of applications on the iTunes App Store, the most notable of which, TouchType, peaked at #13 in the U.S. App Store. Michael continues to practice law under the name Bitwise Legal, focusing on software and interactive media clients. Notable clients include Bungie and Innerfence. Follow Michael on Twitter @hivebrain.
Seeing the Big Picture in a Crowded App Store Marketplace
Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
Protecting Your Intellectual Property
Your iOS App Is Your Most Powerful Marketing Tool
Social Inception: Promoting Your Apps Within Apps
Money for Nothing: When It Pays to Be Free
Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
Exploring the Freemium Model with In-App Purchase
Testing and Usability: Putting Your Best Foot Forward
Get the Party Started! Creating a Prerelease Buzz
Keys to the Kingdom: The App Store Submission Process
Increasing Awareness for Your iOS App
Online Resources for App Research and Marketing