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《奉上幸福》(Delivering Happiness: A Path to Profits, Passion, and Purpose)[8 CD set 更新完毕][MP3]

  • 状态: 精华资源
  • 摘要:
    发行时间2010年06月07日
    语言英语
  • 时间: 2010/11/02 13:04:05 发布 | 2010/11/08 09:26:46 更新
  • 分类: 资料  有声读物 

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中文名奉上幸福
英文名Delivering Happiness: A Path to Profits, Passion, and Purpose
资源格式MP3
版本[8 CD set 更新完毕]
发行时间2010年06月07日
地区美国
语言英语
简介

IPB Image

原著:Tony Hsieh

播讲者:Tony Hsieh

类别: 有声书

集数: 08张CD

码率: (OBR) 64.0 Kbps

音长:
08:17:51 (HH:MM:SS)

简介:


近来美国书店排行榜商业书籍top 1是一本叫做Delivering Happiness: A Path to Profits, Passion, and Purpose--《奉上幸福》。这本书作者是36岁的华裔青年创业家谢家华(Tony Hsieh),书中阐释他为企业创造热情和利润的要诀。

谢家华,这个名字对於大多数华人还很陌生,在美国却已是家喻户晓。这位36岁的美籍华人一手创办的网路鞋店Zappos.com,已成了很多美国人日常生活中必不可少的网站之一。去年10月,谢家华以10亿美元的资产登上《财富》杂誌“40岁以下亿万富豪榜”,排名第27位。

从哈佛的“天才少年”到如今的网路售鞋大亨,谢家华凭藉自己的天资与独到的判断力,创造了一个网路传奇。

谢家华出生於伊利诺州,父母早年从台湾移民美国。他在旧金山长大,就读哈佛大学主修电脑,19岁就拿到了学位。21岁他以2万美元作为资本,在小公寓里创业。他的公司Link Exchange主要是“为沈默者发声”,这是当年一度流行的广告交换。这家公司后来以2.65亿美元卖给微软,谢家华挖到了第一桶金。

有了钱,谢家华投资了比自己更年轻的创业者尼克•斯威姆的网路鞋店Shoe Site,觉得“Shoe Site”这个名字太白,更名为Zappos。在谢家华的带领下,“Zappos”开始“家喻户晓”。每38个美国人当中,就有一个人买过Zappos的鞋或相关商品,Zappos的目标是渗透到10%。

独特用人理念:“鼓励”辞职

Zappos的成功,也归功於谢家华寻找合适员工上採用的一套独特做法。Zappos的核心能力是电话客服。Zappos的call center招入新员工后,会提供4个星期培训。培训的第一个星期,Zappos称其为“出价”时间,这一周的最后一天,公司会告知新员工:“如果你今天辞职,我们会按你的工作时间付你薪水,另外还提供1000美元奖金。”这一看似疯狂的举动,却能真正吸引认同公司价值、热爱客服工作的员工投入。

谢家华说,热情和奉献才是Zappos赖以留住顾客的核心价值,因此,“更看重态度而不是经验”是Zappos选人的基本原则。

http://blog.udn.com/corecorner/4226711

Delivering Happiness by Tony Hsieh - audiobook of the week

Recent buzz about the shoe company called "Zappos" got to me as well. After I heard one of Tony's (Zappos CEO) speeches I decided to take up on his offer and downloaded a free audiobook Tribal Leadership, which I described in detail on this blog last year. When I heard of the new book by Tony Hsieh, CEO of Zappos, Delivering Happiness, I decided to buy it and listen to it myself.

Overall, it's not as great as the Tribal Leadership, but it's a good book as gave me great insights to several things:

1. The Story of Zappos

If you're not familiar with their story, now you will be - it's the integral part of this book and it's great to get to know how they made this online footwear store work.

2. The Story of Tony

You get to know his passions, his ideas and his path to Zappos and beyond. Why he ended up there and how he made it all happen. Even how we founded Linkexchange and sold it to Microsoft which was a great feat anyway.

3. Customer Happiness

Yes, he's showing you all the ways you can go to make your customer happy and believe me, it's all about customer happiness in the end. I know, I'm running an online business myself and I know how crucial it is to make the customer happy. Tony gives great insights of how this can be accomplished and covers them with great examples.

And a bonus - he also explains how to make the employees happy and how to create a company culture that is natural and is motivating for the employees. Everyone must be happy - the external as well as internal customers - I know - I have a small team but we're very happy and we love working together... and we're having a nice company meeting next Tuesday! :-)

I'm all for happiness

As you know, I'm running what others would call a "Lifestyle business" and I love it. I'm happy, my team is happy and my customers seem to be happy, too.

Even Jeff Bezos was very happy with Zappos - so much that he decided to buy them and to make sure Zappos would approve not only $1.2B buyout, he wanted to convince Zappos employees by recording this video - worth 8 minutes of your time - enjoy:

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