Learn the basics of practical accounting easily and painlessly with Accounting For Dummies, 4th Edition, which features new information on accounting methods and standards to keep you up to date. With this guide, you can avoid accounting fraud, minimize confusion, maximize profits, and make sense of accounting basics with this plain-English guide to your accountant’s language. Understand how to manage inventory, report income and expenses for public or private companies, evaluate profit margins, analyze business strengths and weaknesses, and manage budgets for a better bottom line.
Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.
Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.
* Explains Internet and search engine marketing to work for you
* Helps you identify customers where you least expect them
* Offers tips on using online resources to size up competitors
* Covers effective product positioning in a crowded marketplace
* Introduces guerilla and global marketing
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.
This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:
* Reach out to multicultural customers
* Develop strong relationships
* Adapt your sales presentations and techniques
* Clear language barriers
* Boost your street cred
* Present appealing financing options
* Create a foundation for long-term success
* Handle negotiations with skilled hagglers
* Recognize and overcome objections
* Adopt techniques to close the sale
* Create a strong referral base
* Avoid cultural conflicts
* Maintain a diverse sales team
Trying to get certified and become an accountant? Own a small business but need a little help balancing your books? Don't worry! This hands-on guide provides the learning and vital practice you need to master important accounting concepts and basics. Perfect as a companion workbook for Accounting For Dummies -- or any other accounting textbook -- Accounting Workbook For Dummies gives you a wealth of real-world examples, demonstration problems, and handy exercises. With this helpful resource as your guide, you'll master balance sheets, income statements, and budgets in no time!
100s of Problems!
* Record transactions, track costs, and manage accounts
* Open and close bookkeeping cycles
* Analyze business performance and profit
* Choose the right accounting method
* Master investment accounting fundamentals
* Understand manufacturing cost accounting
Accurate and complete bookkeeping is crucial to any business owner, but it’s also important to those who work with the business, such as investors, financial institutions, and employees. People both inside and outside the business all depend on a bookkeeper’s accurate recordings.
Bookkeeping For Dummies provides the easy and painless way to master this crucial art. You’ll be able to manage your own finances to save money and grow your business. This straightforward, no-nonsense guide shows you the basics of bookkeeping—from recording transactions to producing balance sheets and year-end reports. Discover how to:
* Outline your financial road map with a chart of accounts
* Keep journals of cash transactions
* Set up your computerized books
* Control your books, your records, and your money
* Buy and track your purchases
* Record sales returns and allowances
* Determine your employee [is “employee” necessary here?] staff’s net pay
* Maintain employee records
* Prepare your books for year’s end
* Report results and start over
* Produce an income statement
* Complete year-end payroll and reports
In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:
* Craft an online marketing plan, set site goals, and define your market
* Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
* Use e-mail marketing effectively and spread the word via e-newsletters
* Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
* Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
* Take advantage of search engines where you can submit your site for free
* Encourage visitors to come back and find subscribers for your online newsletter
People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting gypped. Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a more comfortable and effective negotiator. And, it shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary. Find out how to:
* Develop a negotiating style
* Map out the opposition
* Set goals and limits
* Listen, then ask the right question
* Interpret body language
* Say what you mean with crystal clarity
* Deal with difficult people
* Push the pause button
* Close the deal
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
* Identify and reach your target audience
* Define and position your message
* Get the most bang for your buck
* Produce great ads for every medium
* Buy the different media
* Create buzz and use publicity
* Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
advanced Selling For Dummies® is a terrific resource that can energize your business performance and boost your bottom line. An excellent guide for both seasoned salespeople who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue.
This book is packed with practical advice on how to boost sales, productivity and profits through the full-court-press approach to marketing and sales. Unlike other books that claim to reveal the "secret" to selling, Advanced Selling For Dummies is based on the premise that no single secret exists. You need a positive attitude, a strong work ethic, a creative mind, and the "sticktoitism" to survive and thrive in today's competitive marketplace.
In the book, Ralph R. Roberts and a select group of the top sales people and trainers across the country give readers the necessary tools to become top-producers. Stressing the importance of focusing on your innate skill sets and creating a distinctive brand for yourself, Advanced Selling For Dummies teaches the tricks and habits that can benefit you both in your professional and personal life--things like:
Believing in and motivating yourself
Planning the work and then working the plan
Techniques for honing your sales skills
Hour of Power-100 phone calls, one hour a day
Personal branding through shameless self-promotion
Credibility building through websites, blogging, and social media
Personal partnering for inspiration and accountability
Tapping the un-served and under-served multicultural marketplace
Embracing change and taking risks
Implementing the latest productivity-boosting technologies
Hiring an assistant so you can pursue your passions
Tapping the power of R-Commerce (Relationship-Commerce
Roberts also tackles the process of running a sales operation, which requires deft maneuvering. Here, you'll learn to create solid partnerships with like-minded, talented people; set the right goals and reward yourself properly when you reach them; embrace change in your industry (and the world at large) to grow your business; create your own USP, a kind of personal resume and mission statement; "seed" your business cards; take a weekly "Hour of Power" to keep in touch with your contacts; and use the latest technology such as the Internet and blogs to grow sales.
If you're preparing for The American Institute of Professional Bookkeepers' (AIPB) bookkeeping certification test, you need an easy- to-follow test-preparation guide that gets you up to speed quickly in all of the bookkeeping basics, from setting up a company's books and recording transactions to managing employee payroll, handling government paperwork, and closing out the books. You need Bookkeeping Workbook For Dummies.
With demonstration problems, complementary examples, and multiple-choice questions you'll find in this user-friendly primer, you'll sharpen your bookkeeping skills for the real world as you increase your ability to perform well on any test. Chapter quizzes let check your progress as you go, and step-by-step answers show you where you went wrong (or right) each problem. You'll feel your confidence —and competence—growing as you learn how to:
* Perform a wide variety of financial transactions
* Use key concepts and skills with real-world bookkeeping problems
* Design a bookkeeping system
* Track day-to-day business operations
* Keep journals for active accounts
* Use blank working papers and spread sheets
* Handle cash entries and develop internal controls
* Calculate and pay employee withholding taxes
* Depreciate assets
* Prove out your books at year's end
* Prepare tax returns as set up for a new year
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.
* Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
* Fully explains the process of sampling, analyzing data, and reporting results
* Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
* Helps you keep an eye on your competition and analyze their results
Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.
Why do they buy? — understand the decision-making process consumers go through when considering a purchase
Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each
Gain a deeper understanding of the individual consumer — gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions
Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected
Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets
Implement your plan — create powerful positioning strategies and reach customers where they're at with a message that motivates them
Open the book and find:
Actionable, real-world insight and advice
Tips to help you lead consumers from attention to action
Research techniques and marketing tips
How self-concepts and lifestyle change consumer behavior
Methods for cultivating repeat business and loyalty
Ways to protect against consumer misbehavior
Advice on encouraging new product adoption
Ten ways to enhance customer satisfaction
Not feeling too peachy about computerizing your accounting system? Relax! Peachtree For Dummies, 3rd Edition will show you how to set up your company in Peachtree and then use it to pay bills, invoice customers, pay employees, produce financial reports, and more. You’ll quickly discover how Peachtree can save you time, effort, and money so that you no longer have to do your accounting by hand or pay someone else to do it for you.
Publishing to coincide with the latest release of Peachtree, this third edition is revised to cover the newest updates and enhancements made to the most recent version of Peachtree. Veteran authors Elaine Marmel and Diane Koers break down the capabilities of Peachtree Premium Accounting, from building an effective chart of accounts, to customizing forms and modifying reports, to setting up default information that will save you time down the line. You’ll also discover how to:
Work with purchase orders
Sell products and services
Track project costs
Produce income statements
Back up and restore data
Handle customer prepayments
Pay for purchase orders with a credit card
Keep your account information safe
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
Covers activating a plan using voice, text, e-mail, and social media campaigns
Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.
Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:
Defining your company’s identity
Developing logos and taglines
Launching your brand marketing plan
Managing and protecting your brand
Fixing a broken brand
Making customers loyal brand champions