《专业主页设计技术: 50佳站点赏析》(Homepage Usability)(Jakob Nielsen & Marie Tahir)扫描版[PDF]

这本书全面阐述了专业主页设计的原则，并以50个著名网站主页为例，生动地讲解了遵循这些原则所带来的好处或违背这些原则所产生的后果。这50个主页包括了各种主页类型。对于已经掌握了网页制作基本技术的人来说，新闻记者本书，可以进一步设计出专业级的主页。对于专业网页设计人员来说，可以从中学习到很多优秀的创意。

Amazon.com Review
While there is a plethora of books available that provide tips on Web design, most authors leave a significant gap between the theory and practice--a gap that is left up to the reader to fill. Homepage Usability: 50 Websites Deconstructed boldly steps into that gap with specific observations and suggestions backed with solid quantitative analysis. This book focuses only on home page design as the most important point of presence for any Web site.
This definitive work is coauthored by Jakob Nielsen--the accepted industry expert in Web usability--and Marie Tahir, an expert in user profiling. Their collaboration has produced a guide of such rare practical benefit that Web designers will likely wear out their first copy scouring the pages to savor every last morsel of wisdom.

The book begins with a chapter of precise guidelines that serve as a checklist of the features and functionality to include on your home page. The specifics found in categories such as "revealing content through examples" and "graphic design" will quickly hook you and whet your appetite for more. These guidelines are followed up with hard statistics and an examination of the ominous Jakob's Law: "Users spend most of their time on other sites than your site." Here you'll find some interesting statistics about how various conventions like search, privacy policies, and logos are used.

All this leads up to the showcase element of the book--a systematic deconstruction of 50 of the most popular home pages on the Web. The authors painstakingly pick apart each in an uncompromising autopsy of usability. Each site is graphically analyzed for its use of real estate and summarized with the frankness only found from true experts. Then each section of the home page is bulleted and analyzed for potential improvements.

It's a bold move to offer a critique of industry-standard Web sites such as Yahoo, CNET, and eBay, but the authors have done such a fine job that the designers of those sites will surely make reading this book a high priority. For the rest of us, this work will serve as an invaluable gospel. --Stephen W. Plain

Topics covered: Design guidelines, convention usage, screen real estate, navigation, content presentation, search facilities, links, graphics and animation, advertising, news, customization, and customer feedback.

From Library Journal
Nielsen, dogmatic don of web usability, and his strategy director Tahir believe that a company needs a well-designed homepage to succeed online. They provide 113 brief usability guidelines that lead into a chapter on homepage statistics, giving readers an idea of conventions to follow or break. The homepages of 50 major web sites, from About.com to Yahoo.com, are then pictured and critiqued in terms of those recommendations and statistics. A useful resource for both novice and professional web designers; recommended for all libraries.
Copyright 2002 Cahners Business Information, Inc.

第1章 概述

1.1 主页的作用

1.2 本书内容的组织

1.3 付诸实践

1.4 与本书相关的网页

第2章 主页设计的指导原则

2.1 这些原则中不包括什么

2.1.1 决定主页的具体内容

2.1.2 通用的Web页面设计

2.1.3 关于垂直行业网站的设计

2.1.4 可访问性

2.1.5 不同国家的用户

2.2 指导原则

2.2.1 传送站点的目的

2.2.2 关于公司的通信信息

2.2.3 内容的书写

2.2.4 通过例子提示内容

2.2.5 文档和已信内容的访问

2.2.6 链接

2.2.7 导航

2.2.8 查找

2.2.9 工具和任务快捷方式

2.2.10 图形和动画

2.2.11 图形设计

2.2.12 用户界面上的小控件

2.2.13 窗口标题

2.2.14 网址

2.2.15 新闻和新闻发布

2.2.16 弹出窗口和分阶段的页面显示

2.2.17 广告

2.2.18 欢迎词

2.2.19 通信技术问题和突发事伯的处理

2.2.20 赞誉

2.2.21 页面重载和刷新

2.2.22 个性化

2.2.23 收集用户资料

2.2.24 繁荣社区

2.2.25 日期和时间

2.2.26 股票指数和显示数字

2.2.27 主页设计的惯例

第3章 主页设计统计资料

3.1 下载时间

3.2 基本的页面布局

3.2.1 页面宽度

3.2.2 动态布局和固态布局的对比

3.2.3 页面长度

3.2.4 框架

3.3 基本的页面设计元素

3.3.1 标志图案

3.3.2 搜索

3.4 导航

3.4.1 页脚导航

3.4.2 站点地图

3.4.3 路径页面

3.4.4 弹出式页面

3.5 常见功能

3.5.1 登录

3.5.2 关于我们

3.5.3 联系信息

3.5.4 隐私策略

3.5.5 工作机会

3.5.6 帮助

3.6 图形和多媒体

3.6.1 图片

3.6.2 ALT文本

3.6.3 音乐

3.6.4 动画

3.7 广告

3.8 印刷版式

3.8.1 字体和背景色

3.8.2 链接格式

3.9 推荐的主页设计

第4章 解析50个Web站点

About www.about.com

Accenture www.accenture.com

Amazon www.amazon.com

芝加哥艺术学院 www.artic.edu

亚洲美食 www.asiacuisine.com.sg

Barnes & Noble www.bn.com

BBC Online www.bbc.co.uk

波音公司 www.boeing.com

CDNOW www.cdnow.com

Citigroup www.citigroup.com

CNET www.cnet.com

CNNfn cnnfn.cnn.com

Coles www.coles.com.au

DIRECTV www.directv.com

Disney www.disney.com

Drugstore www.drugstore.com

eBay www.dbay.com

eMagazineshop www.emagazineshop.com

ESPN www.espn.com

ExxonMobil www.exxon.mobil.com

FedEx www.fedex.com/us

Federal Highway Administration www.fhwa.dot.gov

Florida Department of Revenue http://www.sun6.dms.state.fl.us/dor

Ford Motor Company www.ford.com

Gateway www.gateway.com

General Electric www.ge.com

General Motors www.gm.com

Global Sources www.globalsources.com

IBM www.ibm.com

James Devaney Fuel Company www.jamesdevaneyfuel.com

JlbMagic www.jobmagic.net

Learn2 www.learn2.com

Microsoft www.micorosoft.com

MotherNature www.mothernature.com

MTV www.mtv.com

NewScientist www.newscientist.com

NewsNow www.newsnow.co.uk

PBS www.pbs.org

Petsmart www.petsmart.com

Philip Morris www.philipmorris.com

PlanetRx www.planetrx.com

Red Herring www.redherring.com

Slusser's Green Thumb www.slussers.com

Southwest www.southwest.com

Ticketmaster www.ticketmaster.com

Travelocity www.travelocity.com

USA Today www.usatoday.com

Victoria's Secret www.victoriassecret.com

Wal-Mart www.walmart.com

Yahoo! www.yahoo.com