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《Lynda.com出品Google网站优化工具基础视频教程》(Lynda.com Google Website Optimizer Essential Training)[光盘镜像]

  • 状态: 精华资源
  • 摘要:
    主讲人David Booth
    发行日期2010年
    对白语言英语
    文字语言英文
  • 时间: 2010/09/19 11:01:13 发布 | 2010/09/19 20:33:50 更新
  • 分类: 教育  计算机 

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中文名Lynda.com出品Google网站优化工具基础视频教程
英文名Lynda.com Google Website Optimizer Essential Training
资源格式光盘镜像
学校Lynda.com
主讲人David Booth
发行日期2010年
地区美国
对白语言英语
文字语言英文
简介

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中文名:Google网站优化工具基础视频教程
英文名:Lynda.com Google Website Optimizer Essential Training
语言:英语
视频/音频编码:WMV | 960x540 | AVC 953 Kbps | AAC 128 Kbps | 871MB
类别:视频教程

出品公司:Lynda.com
发布时间:2010-09-16
国家: 美国
语言: 英语
作者/主讲人:David Booth
时长:3小时37分
样片: None

简介:

语言:英语
网址:http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635
类别:教程

gnomon@TLF
Lynda.com出品的长达3小时37分的视频教程中David Booth介绍了如何使用google免费工具Website Optimizer进行网页登陆测试和网页优化。

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.

The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.

Topics include:

* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics

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代码
                    QUASAR PROUDLY PRESENTS

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                  Google Website Optimizer Essential Training
                                (c) Lynda.com

               Supplier . : QUASAR       Size ..... : 47 x 15MB
               Cracker .. : QUASAR       Protection : Condom
               Packager . : QUASAR       Type ..... : Brain Enhancement
               Date ..... : 09-17-2010   OS ....... : Win/Mac


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    Google Website Optimizer Essential Training
    Author: David Booth

    In Google Website Optimizer Essential Training, David Booth
    shows how to use Website Optimizer, Google's free tool for
    conversion optimization. Conversion optimization, or landing
    page testing, is the process of experimenting with content
    and design alternatives, displaying them to visitors, and
    comparing the results, with the goal of improving site
    performance in regard to marketing, sales, or other conversion
    metrics. The course covers theory and best practices, as well
    as a real-world implementation of A/B and multivariate testing.
    Practical techniques for identifying areas for improvement,
    estimating sample size, choosing an experiment type, designing,
    launching, and validating an experiment, and analyzing Website
    Optimizer reports are included.

    Topics include:

    * Understanding conversions and landing page testing
    * Selling conversion testing within an organization
    * Identifying pages to test
    * Estimating sample size
    * Choosing an experiment type
    * Understanding the inner workings of Website Optimizer
    * Creating and running tests
    * Reading and interpreting reports
    * Validating results and running follow-up experiments
    * Integrating with Google Analytics


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   INSTALLATION
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   Unpack, burn or mount and enjoy.


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   GREETINGS
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   We salute our friends, our loyal members and our fair competitors.


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   安圹圹圹圹圹圹圹舶 ?THE ALMIGHTY QUASAR ?2010 ?安圹圹圹圹圹圹圹舶
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目录

Introduction
1. Introduction to Conversion Testing
2. Post-Click Optimization
3. Selling Testing in the Organization
4. Classifying Website Optimizer
5. Testing Types
6. Identifying Test Pages
7. Estimating Sample Size
8. The Basics of Website Optimizer
9. Building Real Tests
10. Reading Reports
11. Validation and Follow-Up
12. Advanced Page Validation
13. Website Optimizer with Google Analytics
14. Advanced Techniques
15. Non-Pageview Goals and Conditional Testing
16. Testing Across Sub- and Top-Level Domains
17. The Website Optimizer Provisioning API
Conclusion

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