《标志设计的150个策略》(Logos: Making a Strong Mark: 150 Strategies for Logos That Last )(Anistasia Miller & Jared Brown)扫描版[PDF]
是什么造就了成功的标志呢？为了阐述这一“设计内涵”，本书搜集了150个鲜活的实例。这些实例用Paul Rand和Raymond Loewy的经典设计，也有诸如Pentagram和Landor公司的激情写意。此外，本书还详述了每一个项目，以及它背后鲜为人知的设计历程，历数了设计师和艺术总监在探索历程中的激烈思想斗争、最初构思，以及图形、字体和颜色的试验过程。本书超大的容量、紧凑的内容、鲜活的设计信息，无一不为设计者们提供了设计所需的激情和创意，这正是当今充满竞争的设计市场所需的。
Logos are among designers? most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges?the logos that have truly pushed a designer?s creativity and forced him or her to reach inside. The authors examine 180 logos, making it easy for designers to take away insightful tips they can put to work immediately. The author tracks the lifecycle of each logo from its challenge through the process to the final result. Scattered throughout the book are sidebars featuring 15 logos that were made over. The author talks about why the makeover was needed and, with the before and after logos side by side, discusses if the re-do was successful.
Color images throughout that show the logos from conceptual stages to final art make this book an at-a-glance reference for anyone?designer or entrepreneur?who wants to take an active role in the creation of his or her brand mark.
About the Author
Anistatia R Miller is creative director for Bratskeir & Company, a New York-based marketing and corporate communications agency. She and her husband/co-author Jared M. Brown are also contributing editors for Gotham, Hamptons, and LA Confidential magazines. Former contributing editors to Adobe Magazine, Miller and Brown authored the Rockport Books What Logos Do and How They Do It (1998), Design Sense: Graphic Design on Limited Budget (1998), Graphic Design Speak: A Visual Dictionary for Designers and Clients (1999), and Global Graphics: Symbols (2001).
arts and leisure
business and technology
hotels and restaurants
luxury,fashion and beauty
food and beverage
philanthropic and educational organizations
transportation and shipping
youth and sports market