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《消费者新闻与商业频道:Google的思想》(CNBC Inside the Mind of Google)更新HDTV版本[480p]

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    发行时间2009年12月03日
    地区美国
    语言英语
  • 时间: 2010/01/24 22:53:33 发布 | 2010/04/15 13:36:18 更新
  • 分类: 综艺  纪录片 

life_is_good

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中文名消费者新闻与商业频道:Google的思想
英文名CNBC Inside the Mind of Google
版本更新HDTV版本[480p]
发行时间2009年12月03日
制作发行CNBC
地区美国
语言英语
简介

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CNBC美女财经主持人Maria Bartiromo,带领观众走近世界上最强大和最成功技术公司之一——Google,本片回顾了Google如何从两个学生的研究项目,发展全球科技领跑者的奇妙历程。本片还特别关注了数字时代人们最关心的问题——隐私问题,来看看Google在这方面做的工作吧。(文:life_is_good@YDY)

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背景介绍:(转自维基百科)
Google公司(英语:Google Inc.,NASDAQ:GOOG、LSE:GGEA),中文译名谷歌,坊间也称作古狗,是一家美国的上市公司,於1998年9月7日以股份有限公司的型式创立,设计并管理一个互联网搜索引擎;Google网站於1999年下半年啟动;2004年8月19日,Google公司的股票在纳斯达克(Nasdaq)上市,成为公有股份公司。Google公司的总部称作「Googleplex」,位于美国加州圣克拉拉县的山景城。2006年,公司在全球有超过3,500名员工。在共创办人拉里·佩奇退下后,Novell公司的前任行政总裁,埃里克·施密特博士,成为了Google公司的执行总长。

在2007年和2008年,Google公司被《财富》杂志评为全球最适合工作的公司。

Google搜索项目是由两名斯坦福大学的理学博士生拉里·佩奇和谢尔盖·布林在1996年早期建立的,他们开发了一个对网站之间的关系做精确分析的搜寻引擎,此搜寻引擎的精确度胜于当时使用的基本搜索技术。当时项目被称作BackRub,因为系统会检查backlinks(反向链接),以评估站点的重要性。

由于深信从其他高相关网站得到最多链接的网页一定是最有关的页面,佩奇,Hubert Chang和布林决定把这作为他们研究的一部分进行测试,这为他们的搜寻引擎打下了基础。他们正式在1998年9月7日在位于加州门洛帕克的朋友的车库里建立了谷歌公司。在稍后搬到“Googleplex”之前,他们在1999年2月先搬进了加州的帕罗奥多大学街165号办公。那里是很多著名的硅谷新建立技术公司荟萃的地方。

Google搜索引擎以它简单,干净的页面设计和最有关的搜寻结果赢得了因特网使用者的认同。搜寻页面里头的广告以关键字的形式出售给广告主。为了要使页面设计不变而且快速,广告以文本的形式出现。这种以关键字卖广告概念本来是Overture开发的(即原来的Goto.com)。当大部份的网络公司倒下时,Google则一直安静地在稳步发展着并开始盈利。

2001年9月,Google的网页评级机制PageRank被授予了美国专利。专利正式地被颁发给斯坦福大学,Lawrence Page作为发明人列于文件中。

2003年2月,Google接管了Blogger的所有者Pyra实验室,一个主导网誌网络服务的先锋。似乎这与Google的使命矛盾。然而,这实际上巩固了公司从网誌发布改善Google新闻搜索的速度和其搜索相关性的能力。

2004年初的一个最高峰时期,通过它的网站及其客户网站如雅虎,美国在线和CNN,Google处理了万维网上的80%的搜寻请求。Google的份额在2004年2月跌落一些,因为雅虎放弃了Google的搜寻技术, 决定独力开发自己的搜寻引擎。

Google做事的行为準则是不作恶(Don't be evil),他们的站点时常包括富有幽默感的特征,譬如他们的主页面的Logo 偶尔会於特定时日出现应景的变化[4],还提供幻想或幽默的语言介面,如克林贡语(科幻电视剧《星际旅行》中克林贡人的语言)和Leet语,还有愚人节里公司的笑话。

很多人推测Google对于雅虎的反应是藉由从Orkut,Gmail和Froogle搜集到的个人信息,Google下一步将会引入个性化搜索,事实上,在Google实验室网站里,有一个个性化的搜寻测试页面。

2005年7月19日,Google在中国设立研发中心。

2005年12月20日,Google宣布斥资10亿美元收购互联网服务供应商美国在线5%的股权。

2006年4月12日,Google全球CEO埃里克·施密特在中国北京宣布Google的中文名字为“谷歌”,推出Google.cn。Google自此正式进入中国。

2006年10月,Google以16.5亿美元,收购影音内容分享网站YouTube,是Google有史以来最大笔的并购。

CNBC ORIGINAL TAKES A RARE LOOK AT THE MOST POWERFUL AND SUCCESSFUL TECHNOLOGY COMPANY IN THE WORLD

One-Hour Documentary Reported by CNBC's Maria Bartiromo Premieres on Thursday, December 3rd at 9PM ET/PT

ENGLEWOOD CLIFFS, N.J., November 20, 2009-It's the window to our modern world...a high-tech economic juggernaut and home to the most popular search engine in existence.

On Thursday, December 3rd at 9PM ET/PT, CNBC's Maria Bartiromo goes "Inside the Mind of Google," giving viewers the fascinating story of how two graduate students took a one-time research project and in barely a decade turned it into a global technological powerhouse. CNBC, First in Business Worldwide, reveals how Google has climbed to its preeminent position, its strategy for increasing its already huge footprint, and how the company plans to address the biggest issue in today's digital age: privacy.

With nearly two billion searches being done on its website every day, Google has access to an unprecedented amount of information about its users. By what we search for online, by what we say in our email, by what we read and where we spend our time on the Internet, we each leave a remarkably detailed trail of information about ourselves. What are the implications? What, exactly, does Google do with all that information? Bartiromo presses Google executives on the issue and talks to privacy advocates who say the company's accumulation of personal data may present a looming threat to its users.

The one-hour documentary delivers a comprehensive look at Google's crown jewel-- its Internet search engine- the most visited web site in the world. In fact, despite formidable competition, nearly two-thirds of Internet searches worldwide are done on Google. Bartiromo speaks with Google Vice President Marissa Mayer, the keeper of the simple, uncluttered and clean "look" that has made Google a stunning economic success as well as a cultural phenomenon.

And, CNBC takes viewers inside the "Googleplex," the company headquarters famous for its amazing perks and casual, fun atmosphere and a place where some of the brightest minds in the world actually want to work. It's the setting for a corporate culture, created by founders Larry Page and Sergey Brin, that's inspired ideas that have transformed the way we interact with information, the Internet and each other.

Have you ever wondered how Google makes its money? It's "AdWords," Google's revolutionary advertising program, which generated more than 95% of the company's total four billion dollar profit in 2008. CNBC profiles a 93-year-old cowboy who recently took his company -- the Paul Bond Boot Company- into the 21st century and began advertising on Google. The documentary reveals how Bond's company, like many others, is doing well thanks in part to Google, the Internet's most successful inhabitant.

The world is going mobile, and Google is working furiously to go along. With more than four billion mobile phones worldwide, more and more people are accessing the Internet through these devices. With tough competition from the industry leading Apple iPhone, and in an effort to secure a big piece of that growing market, Google is working to improve and market Android, its operating system for mobile phones. CNBC speaks with Vic Gundotra, Google's Vice President of Engineering and gets an exclusive behind-the-scenes look at a team racing to develop a new technology for mobile phones.

Maria Bartiromo is the anchor of CNBC's "Closing Bell" (3PM-4PM ET), anchor of "Closing Bell with Maria Bartiromo" (4PM-5PM ET) and host and managing editor of the nationally syndicated "Wall Street Journal Report with Maria Bartiromo."

Mitch Weitzner is the Senior Executive Producer of "Inside the Mind of Google." Wally Griffith is the Senior Producer. Ray Borelli is the Vice President of Strategic Research, Scheduling and Long Form Programming.

For more information including web extras, slideshows and extended video clips, log on to: insidegoogle.cnbc.com.

"Inside the Mind of Google" will re-air on Thursday, December 3rd at 10PM ET/PT, Saturday, December 5th at 7PM ET and Sunday, December 6th at 10PM ET.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.

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