Harvard Business Review, World’s Management Bible Spanning 80 Years
Harvard Business Review(简称HBR) 创刊于1922年，是哈佛商学院的标志性刊物，也是全球顶尖的管理杂志。HBR80多年来，一直致力于创造和传播最新的管理思想和方法，帮助商界领袖不断更新理念、领导变革。如今，被业界誉为“管理圣经”的HBR已成为一个全球性的高层管理平台，其权威地位是任何一家同类杂志所难以企及的。The Economist （《经济学人》杂志）如是评价HBR：“引领全球管理实践”。
Founded in 1922, Harvard Business Review (hence “HBR”), a signature publication of Harvard Business School, is among the most acclaimed business magazines in the world. In the past 80 years, HBR has been committed to creating and promoting edge-cutting management ideas and practices, helping business leaders throughout the world stay tuned with the latest management ideas and practices and navigate the changing world. Today, widely regarded as the Management Bible, HBR has become a machine of management ideas with unparalleled assertion and authority. The Economist labeled HBR as a “leader in global management practices”.
Harvard Business School Publishing, Advancing Management Practices And Leaving a Footprint on the Changing World
HBR is a publication of Harvard Business School Publishing (hence “HBSP”), a globally reputable top-notch commercial publisher. For decades, HBSP has been dedicated to the mission of advancing management practices and leaving a footprint on the changing world, with the stunning popularity of magazine’s Chinese Edition as a demonstration of its powerful influence. As a non-profit organization, HBSP strives to create products and services that best suit the organizations and individuals believing in the power of thinking, developing and publishing management thoughts that are able to exercise far-reaching influence on the management practices for at least 10 years.
Harvard Business Review Chinese Edition, A Winning Weapon for Local Needs
HBR Chinese Edition (hence “HBRC”) was launched in September, 2002 as the solely authorized franchise of HBR in mainland China. Capitalizing on rich resources of HBR and selecting only the most read articles from the recent HBR issues, HBRC asserted its leadership position by bringing the latest Western management ideas into China. Meanwhile, HBRC serves local needs by throwing light on the updated management theories, case studies as well as the topics the Chinese readers feel most interested in. In addition, HBRC strengthens its impact through channel integration including reprint, case study highlight, selection of classical feature articles as well as management forums. Rooted in long-standing HBR tradition, HBRC is committed to its mission of creating management ideas and leading management practices. HBRC is so successful that it has attained wide recognition in local business world in 5 past years and has been regarded as a winning weapon by the most powerful business leaders of the country.