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《哈佛商业评论》(Harvard Business Review)[PDF]

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  • 摘要:
    发行时间2009年08月
    语言英文
  • 时间: 2009/07/12 09:32:19 发布 | 2009/08/12 14:20:36 更新
  • 分类: 资料  杂志期刊 

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中文名哈佛商业评论
英文名Harvard Business Review
资源格式PDF
发行时间2009年08月
地区美国
语言英文
简介

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《哈佛商业评论》——80年享誉全球的“管理圣经”
Harvard Business Review, World’s Management Bible Spanning 80 Years
Harvard Business Review(简称HBR) 创刊于1922年,是哈佛商学院的标志性刊物,也是全球顶尖的管理杂志。HBR80多年来,一直致力于创造和传播最新的管理思想和方法,帮助商界领袖不断更新理念、领导变革。如今,被业界誉为“管理圣经”的HBR已成为一个全球性的高层管理平台,其权威地位是任何一家同类杂志所难以企及的。The Economist (《经济学人》杂志)如是评价HBR:“引领全球管理实践”。

Founded in 1922, Harvard Business Review (hence “HBR”), a signature publication of Harvard Business School, is among the most acclaimed business magazines in the world. In the past 80 years, HBR has been committed to creating and promoting edge-cutting management ideas and practices, helping business leaders throughout the world stay tuned with the latest management ideas and practices and navigate the changing world. Today, widely regarded as the Management Bible, HBR has become a machine of management ideas with unparalleled assertion and authority. The Economist labeled HBR as a “leader in global management practices”.


S/L:哈佛商学院出版社——提升管理的实践 影响变革的世界
Harvard Business School Publishing, Advancing Management Practices And Leaving a Footprint on the Changing World
哈佛商学院出版社(简称HBSP)是全球顶尖且拥有高度权威地位的商业出版社,HBR是其出版发行的重要刊物之一。多年来,HBSP 始终如一地倡导“提升管理的实践,影响变革的世界”,HBR的享誉全球和HBRC的畅销中国无不佐证了这一理念的强大影响力。作为一个非盈利性组织,HBSP旨在为所有相信思想力量的组织和个人创造出最适合于他们的产品和服务,并致力于发展和出版能够对商业实践产生10年以上深远影响的管理理念。

HBR is a publication of Harvard Business School Publishing (hence “HBSP”), a globally reputable top-notch commercial publisher. For decades, HBSP has been dedicated to the mission of advancing management practices and leaving a footprint on the changing world, with the stunning popularity of magazine’s Chinese Edition as a demonstration of its powerful influence. As a non-profit organization, HBSP strives to create products and services that best suit the organizations and individuals believing in the power of thinking, developing and publishing management thoughts that are able to exercise far-reaching influence on the management practices for at least 10 years.


S/L:哈佛《商业评论》中文杂志——全面贴合本土的“实战宝典”
Harvard Business Review Chinese Edition, A Winning Weapon for Local Needs
哈佛《商业评论》中文杂志(简称HBRC)创刊于2002年9月,由HBR在中国大陆地区独家授权出版。我们充分发挥资源优势,每一期都精选HBR近期最受欢迎的经典文章,将先进的西方管理理念引进中国。同时,为全面贴合本土实际需求,本刊对当下中国商业管理界的焦点话题、前沿理论及典型案例都给予了专业视角的深度关注,为中国读者提供富有实战价值的解决方案和管理工具。除发行期刊杂志之外,我们还通过文章重印、案例精选、经典文章选、管理论坛等各种渠道不断提升整合传播力。一直以来,我们视“创造管理理念,引领管理实践”为己任,在短短五年的时间即在商业管理领域赢得了广泛认同,本刊已成为当今中国商界精英案头必备的“实战宝典”。

HBR Chinese Edition (hence “HBRC”) was launched in September, 2002 as the solely authorized franchise of HBR in mainland China. Capitalizing on rich resources of HBR and selecting only the most read articles from the recent HBR issues, HBRC asserted its leadership position by bringing the latest Western management ideas into China. Meanwhile, HBRC serves local needs by throwing light on the updated management theories, case studies as well as the topics the Chinese readers feel most interested in. In addition, HBRC strengthens its impact through channel integration including reprint, case study highlight, selection of classical feature articles as well as management forums. Rooted in long-standing HBR tradition, HBRC is committed to its mission of creating management ideas and leading management practices. HBRC is so successful that it has attained wide recognition in local business world in 5 past years and has been regarded as a winning weapon by the most powerful business leaders of the country.

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