当英国真人秀电视节目 Celebrity Big Brother（记录 11 位公众知名人物共同生活在同一个房间的情景）于今年播出新季时，节目制作人采用了一种新工具来进一步采集数据，娱乐公众：即无线射频识别技术（RFID）。节目制作公司 Endemol 可以利用这项技术向观众提供更多参与名人的详细信息，参与者包括歌手 LaToya Jackson，说唱歌手 rapper Coolio 和英国天气播报员 Ulrika Jonsson等。
From the successful Big Brother, a spin-off containing celebrities was launched in March 2001 originally in aid of Comic Relief. The first series lasted a full week and raised over 500,000 for the charity. The eventual winner was comedian Jack Dee, followed closely by Brookside's Claire Sweeney.
In Season 2, Mark Owen walked triumphant as the winner. Les Dennis came second and Melinda Messenger came third. The charities that benefitted were Centrepoint, The Samaritans, Rethink and the National Missing Persons Helpine.
In 2005 a third series was made and this time Bez was was the winning celebrity. The house itself is pratically the same as in Big Brother 5, with a few minor changes like a sauna. All of Channel 4's and Endemol's profit from this series's phone vote was be donated to the Tsunami Emergency Disaster Appeal. In addition housemates each chose their own charities who recieved a share of the money raised. The show lasted 18 days making it the longest Celebrity Big Brother by a long way.
Celebrity Big Brother 4 was shown in January, 2006 and was won by the one non celebrity in the house,…